Campaign
Winter Safety
During the winter, weather conditions tend to be more unpredictable. For this campaign, we were tasked to raise awareness on safety tips riders should follow to stay safe during the season. Naturally, the concept of snowmen came to mind. To set the scene, one snowman suffers the consequences of not following the suggested safety tips while the other watches in horror.
Client
TransLink
Studio
St. Bernadine Mission Communications Inc.
Role
Design & Illustration
Year
2018
Draw out your plan before you head out
Process Sketches
Here are some of the sketches for some immersive campaign collaterals that would help catch the attention of transit riders. Stay safe during the winter season when taking transit!
